Are you looking to learn more about on-page SEO for organic SEO results?
Perhaps you are looking to improve your organic SEO using on-page SEO techniques?
Or even you are an SEO content hog and reading everything ever written on on-page SEO and SEO internet marketing!!
No matter what you’re looking for, we’ve got stuff on on-page SEO for ya!
In this article, we will look at on-page SEO, how you can use it to improve your SEO internet marketing, how to improve your organic SEO results and drive more traffic. We’ll look at effective on-page SEO steps, on-page SEO tricks to avoid, our top on-page SEO parameters, building organic SEO traffic and generating high-quality SEO leads.
We’ve divided this article into the following sections for your ease of navigation:
- What is on-page SEO?
- The importance of SEO in internet marketing and how on-page SEO can help
- What are effective on-page SEO steps to take?
- On-page SEO tactics to avoid
- Top on-page SEO parameters for your website
- On-page SEO for organic SEO strategy
- Generating SEO leads with proper on-page SEO
- Takeaways
Let’s get started!
What is on-page SEO?
On-page SEO is the practice of optimizing individual web pages so your website can be better get ranked on search engines for relevant and targeted keywords.
For this to work, it will take time.
On-page SEO requires that you strategically produce and create content targeting your audience and providing value to them on the one hand while optimizing the backend of your webpage to help search engines find and index your page.
The more you succeed at your on-page SEO, the more search engines will consider your website to be relevant to their users and the more users will stay on your webpage and remain engaged.
At the end of the day, you’re looking to better rank on search engines so you can drive higher relevant traffic to your website.
Why would a search engine rank your web page better than other web pages?
It will all come down to what will make the search engine user happy.
If the search engine can provide really relevant search results to its users, the user will be happy and will continue using the same search engine in the future.
For the search engine to find what’s relevant to present to its user, your on-page SEO will have a role to play among other SEO techniques.
Nobody knows exactly how Google’s search algorithm works or the precise factors search engines consider to rank a page.
There is no on-page SEO recipe that will help you beat the SEO game.
You’ll need to do your research, write great content, optimize your website and track your results to see what’s working and what’s not.
There are some best practices that appear to positively contribute to good website ranking.
Your best bet with on-page SEO is to write content that is so much better than that of your competitors.
Let’s see the importance of SEO in internet marketing and how on-page SEO can help.
The importance of SEO in internet marketing and how on-page SEO can help
There are a few ways you can win in the internet marketing game, through sprints or marathons.
A sprint in the internet marketing game is like a paid advertisement like PPC where you pay to quickly get results.
A marathon in the internet marketing game is SEO where you build, build, build and boom, you get sustainable and organic SEO results!
Needless to say that SEO in internet marketing is extremely important if you want to outrank your competitors and get a piece of the online action.
On-page SEO is a great technique to help you succeed in SEO internet marketing.
With proper on-page engine optimization techniques, you can make your web pages easy to find by search engines, easy to crawl and categorize.
What are you trying to accomplish with on-page SEO?
Well, you’re trying to bring potential traffic and customers to your website by optimizing your website and web pages.
There are 14 billion online searches happening every month.
If you can attract a piece of that search traffic to your business, can you imagine how that can help you improve your business profitability.
On-page SEO will dramatically improve your SEO internet marketing by helping you rank for long-tail keywords, rank for local SEO searches, rank for head keyword terms and terms with transactional intent.
What are effective on-page SEO steps to take?
Effective on-page SEO steps require front-end and back-end web page optimization to get you ranked on search engines.
Let’s look at the on-page SEO steps you must take to get yourself out there and get found.
Create great page content
The first on-page SEO step to take is to create the most amazing content related to the topic you are writing about.
Look at what your competitors are writing about, how in-depth are they covering your topic and what keywords are they going after.
Do a search engine results page evaluation and see what type of content search engines are providing users with your targeted keywords.
Do you see highly in-depth content, are you seeing a lot of media, video and images on the pages, are you seeing lists, FAQ’s, perhaps you are seeing shorter page content.
By analyzing the type of content that is ranking on the first page of search engine results, you can get a better understanding of how you should formulate your own page content for best on-page SEO.
Once you’ve identified the right keywords to target, the topic to write about and how to present it to your audience, make sure you do it really well.
If you provide more value with your content than your competitors, search engines will reward you.
Page headers
Every page on your website should have content broken down and separated using headers.
You should have one H1 header describing the overall content of your page.
H1 header is the title of your page.
Your H1 header should have a mention of the keyword you are going after.
Then, the rest of your content should be broken down using H2 to H6 headers.
Using H2 to H6 headers throughout your content, you can structure the page in terms of what are the main topics and sub-topics.
You don’t have to use headers all the way to H6 for a good on-page SEO but you should make sure you use the H2’s and H3’s effectively.
Build great internal links
Your internal links matter!
With good internal links, search engines can easily crawl your entire website and discover all your pages.
They will even see which pages of your site are more important than others.
Building effective internal links can help you boost a page ranking using the authority of other pages on your site.
To master the art of on-page SEO, you’ll need to master internal link building!
Create a good URL structure
Your URL structure will have an impact on your on-page SEO results.
URL is the address of your individual web page.
The way you structure your URL is important as not only it will affect your search engine rankings but also it is what a searcher will see on the search engine results page.
A searcher will look at your URL and make a decision about which page to click on.
The length of your URL can impact a user.
Studies show that searchers prefer to click on shorter URL’s than longer ones.
You should include targeted keywords in your URL to maximize the SEO value of your URL.
Optimize your images
Images are great to help engage with your users.
You can use images to say a million words!
On the flip side, images will also slow down your page’s loading speed.
There is no doubt that using images are great for on-page SEO, but you’ll need to optimize your images.
You should compress the image size, make sure you play around with the image size and resolution so you can present a good quality image to your users while not affecting their user experience through low page loading speed.
Write a descriptive title tag
A title tag is what a user will see on the search engine results page when they do a search.
If you have a descriptive title tag, you will increase your chance of getting a user to click on your link.
The more clicks you get, you will send SEO signals to search engines that your page is relevant to users.
Your title tag should be unique and catchy so users will be enticed to click on it.
Write a descriptive meta description
Next is to write really descriptive meta tags to summarize the content of your page for online searchers.
Meta tags are the snippets of text that describe the page’s content appearing to online users but telling search engines more description about what the page is all about.
Meta descriptions appear right under the title tag on a search engine results page.
By writing a relevant meta description, you can improve your search engine optimization results.
On-page SEO tactics to avoid
Your goal with on-page SEO is to get better ranked on search engines.
If a user types a particular keyword you are after, you want to appear on the first page.
Better yet…
The first organic result of the first page!
There are things that you can do that could hurt your on-page SEO and ranking and you must avoid making these mistakes.
Don’t write super short pages
You should avoid creating many pages with little content.
You will not get rewarded for that.
Rather, you should focus on building really useful pages by incorporating your targeted keyword on that page as opposed to creating many pages targeting variations of the same keyword.
Don’t create duplicate content
Creating duplicate content can lead to content that will not get indexed by search engines.
Duplicate content is the process of taking the content of your page and copying the same content or almost entirely the same content on another website.
That’s duplicate content.
When a duplicate content is created, search engines will know which page was the original and which page was the duplicate published later.
They will keep presenting the original web page in their search engine results and they will filter all web pages with duplicate content in such a way that they will not appear in search engine results.
Although this is not a “Google penalty” per se, it nonetheless results in your page not being presented to Google users through their filtering process.
So don’t do it.
Make sure that you create valuable and original content to achieve the best on-page SEO results possible.
Don’t deceive your users
If you deceive search engine users, you will lose in the SEO game.
You can deceive a search engine user by creating a page with content about a guitar, or making search engines think that the content is about a guitar, but when users click on the page, they are presented with spammy pop-up pages or are required to sign-up to some sort of program or newsletter.
This is more commonly referred to as “cloaking”.
That’s deceiving the search engine users.
When they initially clicked on your result, they were not looking to register in a newsletter or a program but were looking to perhaps find general content about guitars.
You want to implement clean search engine optimization techniques with clear on-page SEO practices to make sure search engines accurately understand the actual content of your page.
The more you help search engines accurately index your page, the more they will present your page to users actually looking for your content and your overall SEO will improve.
Don’t do keyword stuffing
Keyword stuffing, that was the way to go in the early 2010’s.
Keyword stuffing is to write a piece of content where you repeat the same keyword over and over and over to a point where the text you write is no longer human-readable.
Back in the 2010’s, all you had to do is type the same keyword a million times on a page and get ranked pretty well!
Now, search engines are smarter.
They use artificial intelligence to detect the content of your page and understand what the page is all about.
The search engine algorithms are able to detect that you are using keyword stuffing techniques to trick them.
Don’t do keyword stuffing, in today’s SEO landscape, that will hurt you.
For an effective on-page SEO, you’ll need to write content that is first intended for a human to consume.
You should then naturally include the keywords you want to rank for in that content.
Search engines will pick up on that and will reward you if you’ve done a good on-page SEO.
Don’t create auto-generated content
The other thing you must avoid to trick search engine ranking and hurt your overall SEO is to crate auto-generated content.
Google calls out the brand of auto-generated content that attempts to manipulate search engine rankings.
Auto-generated content will bring no value to a search engine user.
The content will be generated by a machine in some programmatic way and a user will not be able to properly read and understand its content.
For search engines, that’s giving their users a bad user experience.
If you want to get ahead of the competition, the idea is not to trick Google or search engines but to have them organically recommend your site all the time.
You do that by creating original and valuable content.
That’s the best on-page SEO you can do.
Now that we’ve talked about the effective on-page SEO steps, let’s look at the top on-page SEO parameters for your website.
Top on-page SEO parameters for your website
We’ve covered some steps to take to get your on-page SEO right.
But you wonder, what are the top on-page SEO parameters you should consider for your website?
There are many on-page SEO parameters to deploy but what are the ones that can give you the biggest bang for the buck.
We have compiled the top five on-page SEO parameters you should implement every single time.
Let’s look at these parameters one by one.
Page content is king
Your page content is by far the most important on-page SEO parameter to get right!
You can think of all the different on-page SEO techniques as you want, if you don’t produce outstanding content, you will stay in the SEO no man’s land!
The content you publish will determine if your page is worthy of getting ranked or not.
We all do an online search to find an answer to our question, read about a topic, understand something, entertain ourselves or read about things we want to purchase.
If you produce content that nails what searchers are searching for, then you are going to get ranked.
Good content will help your users stay on your page, click on other pages on your website, share your page and link to your page.
These are all amazing SEO signals that will help boost your ranking.
Content that you produce providing value to the world will be ranked.
Your page’s title tag must be spot on
Your title tags are the second most important on-page SEO parameter to ensure you nail perfectly.
The title tag is what a searcher will see appearing as a hyperlink on a search engine results page.
Depending on the way you’ve written your title tag, you will either catch the searcher’s attention and make them click on your page or they will skip to the next organic listing.
Title tags are crucial to get organic SEO results.
Get your title tags right and you will improve your on-page SEO.
Your website’s URL structure
The third on-page SEO parameter crucial for your success is your website’s URL structure.
Your URL is the actual address to your web page.
It will show the hierarchy of your web pages within your website.
Search engines will look at how you’ve organized your website pages along with the hierarchy of your pages to assess the relevancy of the page.
Using a proper URL structure throughout your website, you can create URL’s that will signal to search engines which page is more important than another.
You can effectively send signals to search engines of the relative importance and relevance of your pages.
Every page must have amazing H1 headers
The fourth most important on-page SEO parameter to implement is making sure that every page on your website has one, and only one, H1 header and that the header is bang on in describing the content of your page.
Your H1 header must be descriptive, to the point, optimized for your keyword and be catchy.
You want your H1 header to give a reason to your user to read the first paragraph of your page.
Minimally, you want your H1 header to be so good that it will catch the user’s attention so they will not immediately bounce back.
Also, there should only be one H1 header per page.
If you have more than one H1 header, search engines will have more difficulty understanding what is topic of your page.
Use media and optimize them
The fifth most important on-page SEO parameter is to use media on your pages.
Media can be anything.
It could be video, images, infographics, cartoons, animated gifs, sound files or anything that helps complement the content of your page.
Media has been demonstrated to positively impact your SEO ranking.
You’ll want to use relevant media, make sure you properly describe them using Alt Text in the backend of your page to tell search engines what the image is all about and make sure they are optimized.
If you use too many images and media on your page, you may slow down your page loading speed and that can actually hurt you.
Use them wisely and reap the benefits.
On-page SEO for organic SEO strategy
Organic search engine optimization is an SEO strategy used to drive organic and free traffic to your website.
We can refer to this as “organic SEO”.
With organic SEO, you are looking to optimize your content and backend of your web page so you can get a better ranking on search engines.
How can you use on-page SEO to improve your organic SEO?
There are several on-page SEO techniques you can use to improve your organic SEO.
Understand your audience
First, you’ll need to understand your target audience.
What are they looking for?
Why should they read your content as opposed to that of another?
Try to figure out the type of words, phrases and keywords your target audience will search for on a search engine to find the content you’d like to write about.
Then you should find all the variations of those keywords.
Research your competitors
Once you found the keywords you want to target, you want to know who are your organic competitors on the search engine results page.
Find out why they are organically ranking well.
How are your competitors writing their content?
How is it presented to the user?
What are the type of organic search results presented by search engines like Google and Bing?
With that intelligence, you are ready to write your content.
Write the best content ever
Write content that will naturally incorporate your keywords along with their variations.
Write it in such a way that your competitors have written their content but even better.
Try to find a way that you can deliver additional value to your users.
Give search engines reason to rank your page better than that of your competitors for your targeted keywords because your page is so much more valuable than your competitors.
Once your content is built, make sure you build strategic internal links to your page so users can navigate your website and you signal to search engines the importance of your page.
That’s how you can get great organic SEO results using on-page SEO techniques.
Generating SEO leads with proper on-page SEO
Effective SEO strategies can help you grow your business in ways you could not imagine.
The beauty of SEO is that you can reach pretty much anyone online.
How can you generate quality SEO leads using on-page SEO techniques?
If you think about it, on-page SEO is what you write on your page and how you optimize your web pages to get better ranked.
Let’s look into a few on-page SEO techniques to help you generate quality SEO leads.
Optimize for local SEO
The first thing you should do to get quality SEO leads is to optimize your pages for local SEO.
Many search the web for local products or services, local vendors, things to do nearby and so on.
If you offer a product or a service where you can optimize for local search, you can start generating real high-quality SEO leads to your website.
Local searchers are more inclined to make a purchase or visit the vendor shortly after they do a local search.
A local search is like doing a search for “New York SEO Agency”.
Someone doing a local search will most certainly be actively looking for something and the user’s purchase intent may be higher.
Offer a free resource
The second on-page SEO technique you can use to generate SEO leads is to offer your website users a free resource.
Provide them with a downloadable guide, a white paper, an industry report or even a short ebook.
Put something on your page that people would love to put their hands on for free.
With a free resource, you will also dramatically increase the chances of people sharing your page on social media.
These are all great ways to improve your SEO ranking but also generate quality SEO leads.
Add a live chat to your website
Another way you can improve your SEO and generate good SEO leads is to engage with your users as they get on your page.
You can do that with a live chat.
If you get the users to chat with you, they’ll be more likely to spend time on your page interacting with you.
The more time they spend on your page, the more signals are sent to search engines that users are appreciating what you have to offer.
Time spent by a user on your page is an SEO ranking factor and whatever you can do to improve that will benefit you.
It’s a great on-page SEO technique to use to generate amazing SEO leads.
Write content based on user intent
Another way you can use on-page SEO to generate quality SEO leads is to target your page content based on user intent.
If your goal is to sell your products and services, you will want to target keywords where users are either making a final decision before making a purchase or are literally looking to transact.
If you target keywords like “best SEO agency in New York” or “SEO consulting price”, you are targeting keywords where the user is signaling a purchase intent.
They are either looking to find an agency or they are looking to educate themselves on pricing before making a decision.
If you create content and optimize your on-page SEO around these keyword intents, you will generate high-quality SEO leads to your website.
Takeaways
There you have it.
We’ve look at:
- What is on-page SEO
- How to improve your SEO internet marketing using on-page SEO
- On-page SEO steps that can boost your SEO results
- Our top five on-page SEO parameters for you to implement right away
- How to build organic SEO using effective on-page SEO techniques
- Generating high-quality SEO leads!
This article packs quite a punch with respect to on-page SEO.
SEO is a vast topic and on-page SEO is only one element of many SEO factors contributing to your website’s ranking on search results.
You’ll need to start from somewhere to win in the SEO game and on-page SEO is definitely a great place to start!
We hope you enjoyed it.
Do you have anything you’d like to share on the topic of on-page SEO to improve your organic SEO results? We would love to hear from you. Drop us a comment.
