Wonder what is SEO for law firm websites?
Are you looking for SEO strategies to improve your law firm website rankings?
Perhaps you are new to SEO and wanted to learn more about SEO for law firm websites!
We have good news for you!
This article is just about that.
In this article, we have selected 10 SEO tricks and strategies that you can use to improve your law firm’s search engine rankings. We talk about optimizing your website, your page loading speed, your web design to be for mobile-friendly, optimizing for the right keyword and more. By the end of this article, you’ll have 10 more reasons to immediately jump on your law firm website and get working!
This article is divided into the following sections:
- Optimize your law firm website pages for SEO
- Get better ranking with fast website loading speed
- Include media in your web pages for on-page SEO
- Having a mobile-friendly website is crucial for best SEO result
- Optimize each page of your website for your targeted keyword
- Optimize your local search SEO
- The best SEO for your law firm website is great content
- Create an awesome homepage
- Get rid of zombie pages bloating your website
- Start a legal blog for maximum website SEO results
- Takeaways: SEO for law firm websites
Optimize your law firm website pages for SEO
To have your website rank better on Google and search engines, you need to make sure that all pages of your law firm’s website are optimized for SEO.
Each page of your website should have a clear and descriptive title and a captivating meta description.
The title and meta description is what appears on Google’s search result page for the searcher to see and decide if they want to click on your site.
You can increase the likelihood of someone clicking on your website when you have a catchy title or your title is similar to the search term used by the searcher.
Google and search engines in general want to provide their user with the best experience possible which means that they want the user to click on the most relevant website out there.
If your title describes well the content of your web page, a user clicking on it may find more valuable content and stay on your site for longer.
This will directly result in the search engine giving you a rankings boost.
Get better ranking with fast website loading speed
Another important factor to help you with your SEO strategies is to ensure that your website loads quickly.
A user expects your website to load quickly, if not, they may go to the next search engine result.
If your site loads fast, users will get into your website and have a chance to interact with your website thereby sending the right SEO signals to the search engines.
If your site does not load fast, users may be prone to leaving your website sending the opposite signal that your website did not deliver something useful to the searcher.
You can evaluate your site speed using a free tool offered by Google called PageSpeed Insights.
You can enter your web address and gage the loading speed of your website.
The faster your website loads, the higher your score.
Google will provide you with some recommendations and suggestions on what to improve on your site to increase your website loading speed.
Include media in your web pages for on-page SEO
Adding videos, pictures and media to your web page will make your web page more attractive and captivating for the user giving them more than just text to find an answer to their question.
Search engines will rank you better when you share information and content with your users in a variety of ways.
You can use things like:
- Visual depictions
Anything that will engage your user over and above textual content will help your law firm website for SEO.
Having a mobile-friendly website is crucial for best SEO result
There is no doubt that your website must be designed primarily for mobile devices.
There are more searches happening on Google on mobile devices than desktop.
You need to get in front of your audience and prospects no matter how they are searching.
One thing is for sure though, capturing the mobile device searches will result in a significantly greater potential transfer to your website giving your amazing SEO rewards.
Mobile-friendly user experience is no doubt an amazing SEO for law firm websites.
Optimize each page of your website for your targeted keyword
Depending on the keywords used by the searcher, Google will attempt to propose to that user the best possible website reference hoping that the user will find what they need.
With this mind, make sure that each page of your website is optimized for a specific keyword.
If someone does a search for “Business Lawyer in Houston”, if you are a business lawyer in Houston, you want to make sure that your website has a page optimized for this keyword search.
The above shows the top 4 organic results for the “business lawyer in Houston”.
These websites have optimized their web pages in such a way that Google considers them relevant for the search keyword.
They all have relevant titles and meta descriptions where you can see the keywords “business lawyer” and “Houston” appearing.
Optimize your local search SEO
Many internet searchers actually search the web for a local business or a local service provider.
This calls for you to ramp up your law firm website SEO strategy to appear for local searches.
This is dubbed as the “Local Search SEO”.
There are a few things that you can do.
Create pages designed for local search
The first thing is to optimize your website page keywords for a local search.
Our previous example of “business lawyer in Houston” is a type of local search.
You have your keyword “business lawyer” matched with the name of a city or town “Houston”.
This prompts Google to provide you with results that match that keyword search.
Claim your Google My Business account
The second thing you should do is to claim your business on Google My Business.
With Google My Business, you will demonstrate and validate to Google that you are a real and active local business.
Google will then index you for searches relevant to your region.
These techniques are great SEO strategies for your law firm website.
The best SEO for your law firm website is great content
The best law firm website SEO strategy is writing great content about your law firm, about you, your lawyers, your services and whatever you feel is relevant.
Your website must have top-notch and user-centric content.
Lawyers practice law using complex terms, Latin and legal jargon!
Set that aside for your website.
You need to speak to your users like you are speaking to a friend.
Engage your website users in a friendly tone with an easy-to-understand language.
We have written this post by speaking to “you”.
We are not speaking in the past tense or speaking in a neutral way.
We are having a real conversation with you.
This is a user-centric approach to writing great content.
Create an awesome homepage
Do you have the most amazing homepage a law firm can have?
If not, go back to your designers and have them rework your homepage.
Your website design, particularly that of your homepage, should be absolutely stunning.
This will work great for your overall SEO strategy.
This is a direct on-page SEO strategy that you can employ to hook users.
Don’t forget, your website design will immediately give your user a subjective feeling about your credibility as a law firm.
A credible and serious law firm should surely have a great website.
If the website is not beautiful, clean and engaging, maybe the lawyers are also sloppy!
You see what we are getting at.
Your homepage should be clean, well-presented and informative.
Your call to action should be clear, the navigation menus orderly and logical and the user should be able to access the relevant pages of your website within seconds.
Your home page should have a modern design and convey your law firm’s brand image.
Make sure you beat your competition in this area.
Get rid of zombie pages bloating your website
You may think that having a lot of pages on your website will work in your favor when it comes to SEO and site ranking.
You should look at your website and find all those pages that bring little to no traffic to your website and determine if it’s worth keeping them, removing them or repurposing them.
These are pages that we call “zombie pages”.
Zombie pages are sub-par pages that Google and search engines do not rank for a variety of reasons.
If search engines don’t like it, that page will probably never be found by a searcher!
Get rid of those pages.
By eliminating your zombie pages, you will have fewer but high-quality pages.
That will help boost your rankings.
This is a simple and easy SEO trick that anyone can manage to do!
Start a legal blog for maximum website SEO results
You want more chances to be found on Google, more keywords to rank for, more relevant pages? Start a legal blog!
A blog will increase your chances of ranking on search engines by 434%, this is nuts!!
Every page of content that you create is another page that Google will have in its repertoire to propose to a user.
Create amazing pages with great quality and maximize your SEO results!
Write a blog where you address interesting legal topics.
Talk about what people are looking for.
Answer common questions that people have in your area of expertise.
Give Google a reason to rank your site with more quality pages and give more chances to your user to find your website so helpful that they come back for more.
Takeaways: SEO for law firm websites
If you are responsible for your law firm’s website or you are a lawyer managing your own website, then this article should be a must-read for you.
We all want our website to rank better on Google and drive more and more traffic.
How do we do that?
In this article, we discussed SEO for law firm websites, our top 10 actionable tips, to help you rank better today.
We looked at optimizing your website, your page loading speed, your web design to be for mobile-friendly, optimizing for the right keyword and more. By the end of this article, you’ll have 10 more reasons to immediately jump on your law firm website and get working!
We hope you enjoyed this article.
Do you have any other SEO strategies and tips you want to share? We would love to hear from you. Drop us a comment!