Home Marketing Top 9 SEO Tools To Improve Organic Search Ranking For Law Firm

Top 9 SEO Tools To Improve Organic Search Ranking For Law Firm

Want to improve organic search ranking for your law firm’s website?

You are not an SEO expert and you want to do what’s necessary to improve your website search ranking.

You can achieve this goal provided you are well-prepared, use the right SEO tools and take the time to drive traffic to your website.

In this article, we will go over 9 tools you should use to improve your organic search ranking on Google and other search engines. We will identify the tool and provide you with a description of how you can use them to tackle your SEO strategy. These tools will provide you SEO data, measurements and competitive information so you can dominate your niche.

This article is divided into the following sections: 

  1. Google’s Mobile-Friendly Test
  2. Google PageSpeed Insights
  3. Google Analytics
  4. Google Search Console
  5. Google Keyword Planner
  6. BuzzSumo
  7. Mozbar
  8. Ahrefs
  9. Yoast SEO
  10. Improve organic search ranking takeaways

Let’s dive right in!!

Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test is a great SEO tool for law firms to validate if their website is well optimized for mobile devices.

After all, it’s Google telling you how you are doing on Google on mobile device searches.


To improve your organic search ranking on Google and other search engines, your law firm website needs to be optimized for mobile devices.

This is a must!

Did you ensure that your law firm website optimized for mobile?

What is your customer’s user experience when they visit your law firm website?

Based on market research, if your website is not optimized for mobile devices, 40% of your users will leave for your competitor according to OuterBox.

Another 84% of users reported having difficulty completing a mobile device transaction!

You should make sure that your website is built for mobile devices first and then for desktop computers.

The more you optimize your site for mobile devices and give your users a better experience when they visit your website, the more Google will reward you with higher rankings. 

Google PageSpeed Insights

Your law firm’s web pages must load fast!

Another great law firm website SEO tool is Google’s PageSpeed Insights.

This tool allows you to test your law firm website page loading speed for both desktop and mobile devices.

When you run a test on your website, Google will score your website speed between 1 to 100 points.

The higher your number, the better.

What’s also really amazing is that Google will provide you with a technical description of what’s working well and what’s not.

You should therefore work on improving your website page speed based on Google’s recommendations.

Having your website load fast is a sure way to get better search engine rankings.

Make sure your law firm’s website is optimized in such a way that it loads fast.

Google Analytics 

Who can discount Google Analytics as one of the most important SEO tools out there for everyone, including lawyers and law firms?

Improve organic search ranking fast with Google Analytics!

Google Analytics provides you with detailed SEO metrics and performance so you know exactly what keywords you are ranking, your user location, which pages are doing best on Google and more.

Using the data and analytics offered by Google Analytics, you can assess whether you are on the right track or whether you may need to steer your SEO strategy in another direction.

Google Analytics is our favorite tool and you will find it highly useful to monitor your law firm’s website.

Learn all there is to learn about Google Analytics and improve organic search ranking on Google!

You can go to Google Analytics Academy to find free online courses to learn about Google Analytics.

Become a master of this amazing SEO tool for your law firm’s website.

Leverage your own website data to improve your website ranking!

Google Search Console

Google Search Console is a free SEO tool offered by Google allowing you to monitor, maintain and troubleshoot your website’s presence search results.

You want to make sure that your website pages are all indexed and found by Google, there are no errors or even penalties given to you by Google.

Google’s Search Console tool is a way for Google to communicate with you as the website owner, a place to track your website performance and your website control center.

Google Search Console is your website’s dashboard giving you technical data along with performance data about your website.

It is a valuable SEO tool that you should use hand-in-hand with Google Analytics.

Google offers a Search Console User Guide helping you learn all there is to know about Google Search Console.

You can also access Google’s Search Engine Optimization (SEO) Starter Guide helping you own, manage, monetize and promote online content via Google Search.

Learn about the SEO best practices so you can rank better, have Google crawl your website better and index your law firm website pages.

Google Keyword Planner

Google Keyword Planner is an SEO tool that will help you find the right keywords to target to get the maximum traffic to your law firm website!

To succeed in SEO strategies, you must have a solid SEO plan.

If you want people to find you online, you should write about content that people are searching for.

Why waste your time creating amazing looking pages and content that nobody is interested to read?

Using Google’s Keyword Planner, you can research and discover thousands of potential keywords you can target.

The caveat is that this tool is primarily designed for those looking to use Google’s Pay-Per-Click advertisement services, but that’s ok.

Although Keyword Planner is optimized to provide you with keywords that have the best bidding potential for paid advertisement, that can give you a good indication as to which keywords are valuable enough for people to want to pay Google to advertise on those keywords.

Finding the right keywords to target is a great SEO skill that you should learn.

You may find it useful to read Google’s resources on how to use the Keyword Planner tool effectively to learn more about this great SEO tool.

Get started by using Google’s free Keyword Planner tool!


Your website will do well with Google’s algorithms when you have a lot of useful content such as blog posts, white papers, pictures, videos, infographics and content conveying information to your users in different ways.

If you adequately target the right keywords with your content, you’ll increase your chances of ranking better on Google.

With BuzzSumo, you can analyze your competitor’s content strategy and compare your own performance against theirs.

Identify which topic is doing well online and curate content to address that topic.

With BuzzSumo, you can use their tool to create SEO-optimized content so maximize your law firm website ranking!


Improve organic search ranking by using Mozbar to understand website domain authority. 

Domain authority is an SEO measure scoring your website in terms of authority, trustworthiness and value to the user.

The higher your domain score, the more you are considered to have authority online.

The most authoritative website will have a domain score of 100 while the least will have a domain score of 0.

Moz has developed a free Google Chrome extension helping you determine the domain authority of any website.

By understanding your competitors’ domain scores, you will know how hard or easy it will be to compete for the same keywords they are ranking for.

If your competitor’s domain score is over 60 points, you’ll know that they have great website authority and so any content you create must be absolutely thorough and amazing.

If your competitors have a very low domain score, you’ll have better chances of outranking them.

Learn about domain scores and define a strategy of how you will want to beat your competitors! 


Many SEO techniques can be utilized to improve your ranking on search engines.

One tactic that you can use is creating backlinks to boost your website domain score, authority and ultimately ranking.

Backlinks are other websites linking to your law firm website pages.

If you’ve written an amazing article with regards to your area of expertise and people love your content, they will link to your web page.

The more backlinks you get, the more Google algorithms will get cues that your website is valuable to the world.

You can use Ahrefs Backlink Checker to help you analyze the backlinks to your site.

Ahrefs will provide you a detailed assessment of all the websites that link to yours, their domain authority and more insights.

Ahrefs is a great SEO tool you can use to improve your law firm’s website ranking.

Yoast SEO

If you are using WordPress as your Content Management System, you will want to use Yoast SEO as your SEO tool to improve organic search ranking.

With Yoast SEO, you will be in a position to manage technical back-end SEO elements such as your title tags and meta descriptions.

You can quickly improve your organic search ranking by targeting the right keywords and focus your page content to reflect that keyword.

Yoast SEO provides you some key metrics to better tackle your SEO content such as:

  1. Keyword density
  2. Page readability 
  3. Keyword placement on your page

Yoast SEO is a great free tool and you should use it to drive traffic to your website.

Improve organic search ranking takeaways

With billions of web pages indexed by Google and millions of blog posts written every day, ranking for organic search is much more challenging than it was a decade ago.

It does not mean that it’s impossible, quite the contrary.

With the right mindset, strategy and SEO tools, you can dramatically improve your law firm’s organic search listing and thereby drive more traffic to your website.

More traffic, more chances to convert a lead into a paying customer!

It may take some time for your time and effort to pay off but it’s a rewarding process.

Editorial Staff
Hello Nation! I'm a lawyer by trade and an entrepreneur by spirit. I specialize in law, business, marketing, and technology (and love it!). I'm an expert SEO and content marketer where I deeply enjoy writing content in highly competitive fields. On this blog, I share my experiences, knowledge, and provide you with golden nuggets of useful information. Enjoy!

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