You are wondering what does a digital marketing manager do?
What are the skills you need to succeed as a digital marketing manager?
What are the different positions that can be held in the digital marketing space?
These are great questions!
We’ve got answers.
In this article, we will break down the role of a digital marketing manager and see what they do. We will look at the importance of this job, what skills are needed to succeed, types of positions that can be held, challenges and more.
We have divided this article into the following sections to help you better navigate:
- What Is Digital Marketing?
- What Does A Digital Marketing Manager Do?
- What Skills Are Required By A Digital Marketing Manager
- Typical Digital Marketing Positions
- Challenges In Digital Marketing Management
- Succeeding As a Digital Marketing Manager
Let’s get started!
What Is Digital Marketing?
Digital marketing to use different digital marketing tools, tactics and strategies to achieve an intended result such as brand awareness, higher site visitors or conversions.
Digital marketing is now one of the most important marketing channels for most companies in the world.
Consumers find their information online, shop online, compare products online, read reviews and make countless commercially driven decisions online every day.
All companies must have a digital marketing strategy within their overall marketing plans to achieve overall success.
As a result, to devise and implement a sound digital marketing strategy, companies will need to leverage the skills and abilities of digital marketing managers to achieve that goal.
Digital marketing managers will give life to a company’s digital marketing goals and plans.
Let’s see what does a digital marketing manager do in his or her role.
What Does A Digital Marketing Manager Do?
A digital marketing manager is responsible to find creative ways using digital marketing tools and mediums to sell a company’s products and services.
Develop And Achieve Conversions
A digital marketing manager’s job is ultimately to bring traffic to a company’s website and devise a plan to convert that customer based on the company’s objectives.
If the conversion objective is to create brand awareness, then the digital marketing manager’s job will be to increase traffic to the company’s website and create overall brand awareness.
If the conversion objective is to increase sales, the digital marketing manager will need to devise a plan and strategy to drive traffic to the company’s website and convert that site visitor to a paying customer.
Uses Web Analytics Tools
To develop digital marketing campaigns, the digital marketing manager must have a good understanding of web analytics tools to track, monitor, measure and assess digital marketing success and performance.
The success of any digital marketing efforts will be based on how well you are tracking your actual results and validating whether or not you are on the right track.
Using various digital marketing tools, a digital marketing manager will ensure that its digital marketing strategies are delivering the required results.
If not, the digital marketing manager will need to assess the proper course of action to correct the marketing path or even abandon that particular digital marketing effort.
What Skills Are Required By A Digital Marketing Manager
A digital marketing manager must have a few essential skills to succeed at his or her job.
Leadership To Influence Others
A digital marketing manager must have strong leadership skills.
The digital marketing manager must have the leadership skills to be able to positively rally a group of people based on his or her convictions.
There are many ways of succeeding in digital marketing and not everyone in a team will see eye-to-eye on the right strategy to adopt.
The digital marketing manager will need to have solid leadership skills to be able to lead when it’s time and to let others lead at other times.
As part of leadership also comes the ability to influence others.
You must get your message across or have a team of people implement a strategy they are not truly convinced of.
A digital marketing manager must be able to positively influence a team to achieve his or her own personal goals but also the company’s goals.
Creativity In Digital Marketing
A digital marketing manager must also have a good dose of creativity!
Digital marketing is not an exact science.
Figuring out Google’s algorithms for instance is not easy depending on what you are selling, the nature of your company’s website and track record.
Being creative will give a digital marketing manager an edge as he or she could find clever ways to achieve results where others fail.
If you have the right person digital marketing manager putting the right message, delivered the right way, at the right time, to the right target, you can achieve phenomenal results.
That’s what a digital marketing manager should continually strive to do.
Flexibility In Adapting To Change
The digital world is an ever-evolving world.
What you do today is not going to be what you may do tomorrow.
The tools you may use today may not be the tools you may use tomorrow.
Digital marketing evolves as fast as technology evolves.
HubSpot provides interesting statistics about digital marketing we recommend you check out.
You must be flexible to succeed.
You must embrace new ways of doing things, change and adapt to new realities, take advantage of quick online or industry trends.
As a digital marketing manager, you will need to remain on top of what’s happening outside of your organization and within.
That takes a lot of flexibility and adaptability.
Resilience To Continually Push Forward
The digital marketing manager must be resilient.
You should be hungry to succeed all the time.
If you worked hard at putting a plan in place and it does not work, you should not let that affect you and keep moving forward.
Once you have an objective in mind, you should run and keep running until you meet that objective no matter how easy or difficult it may be.
Resilience is key to the success of a digital marketing manager.
Typical Digital Marketing Positions
There are different digital marketing positions that can be held in the digital marketing space.
Digital marketing is a vast and broad topic in itself.
A digital marketing job can be for either a broad digital marketing role or a component of digital marketing, which can be extremely demanding in itself.
You have digital marketing jobs like:
- SEO Manager
- Content Marketing Manager
- Social Media Manager
- Email Marketing Manager
- Inbound Marketing Manager
- Marketing Automation Manager
Challenges In Digital Marketing Management
Digital marketing is not easy, far from it.
It takes a lot of research and analysis to understand your customers, their online search and purchasing behavior along with the technologies and devices they use to make purchasing decisions.
A digital marketing manager must be able to navigate all the moving parts and variables of digital marketing.
There are challenges, no doubt.
What type of device is a typical customer using to visit our website?
Depending on the device they use, how did they interact with our digital marketing assets?
How can I catch the online visitor’s attention and offer them my products or services?
What are the competitors doing?
What should we do to stay ahead of the competition?
Did the designers produce the digital marketing asset as you intended?
Should you roll it out or have it changed?
What’s the time-sensitivity of a particular marketing campaign?
There many factors rendering the role of a digital marketing manager challenging.
There is a lot of data in digital marketing that must be analyzed and understood.
That’s something the digital marketing manager must master quickly.
Succeeding As a Digital Marketing Manager
There are ways for you to succeed as a digital marketing manager.
The first thing you should know is to thoroughly understand digital marketing as a whole.
Understand the digital marketing industry jargon, tools, strategies and basic concepts.
Prove Your Skills
Take on a small project for yourself and work at developing your presence online for that project.
It could be creating a niche website, a personal website, a hobby.
It could be anything.
Implement your digital marketing knowledge in developing the online presence of that personal project as a proof or demonstration of your abilities to succeed.
Focus On A Digital Marketing Component
Learn the different types of digital marketing types and identify the main category where you will focus to learn in more detail.
For instance, you may have a particular interest for SEO or social media.
Get into the digital marketing component that you enjoy.
Attend Industry Events
Attend industry events and conferences.
Get to know people in the industry and interact with them.
The more you are out there, the more chances you have to succeed as a digital marketing manager.
Learn Technical Skills
Digital marketing involves the design and development of digital assets.
To do that, a digital marketing manager will need to speak to designers and developers about a project or campaign.
If you can understand the technical side of things like basic programming, web design basics or any other technical understanding of how digital marketing assets are developed, you’ll be a prized digital marketing manager for companies.
Digital marketing is a fascinating industry to work in.
There are many positions and jobs that you can hold in this industry.
Digital marketing manager’s job in particular is highly rewarding and challenging to keep pushing you to your limits.
We’ve discussed the role of a digital marketing manager.
We looked at why it’s important, the skills you need to succeed and the type of challenges you may be faced with.
If you are not in the digital marketing space and looking to learn more about the digital marketing manager’s position, we hope that you found something to inspire you to make a career move.
If you are already in the space, we hope that this article validated that you are on the right track.
We hope you enjoyed this article.
Are you a digital marketing manager? How is your experience on the job? We would love to hear from you for any feedback. Drop us a comment.