You can use audience targeting to show your ads to a specific group of people based on their interests or demographics.
To understand this more thoroughly, let’s first understand what’s audience targeting.
Then we will look at how Google Ads allows you to target your audience in paid advertising or PPC campaigns.
What is audience targeting?
Audience targeting is the process of separating consumers into segments based on their demographics, interests or other variables.
Demographical information gives you data points like:
- Average income
Audience targeting allows you to draft and create digital advertising assets catered directly to the interest of your audience.
For example, if your target audience is males between the age of 20 to 25, your advertisement strategy may be different than if you are targeting individuals of high net worth.
In the end, with audience targeting, your marketing efforts can produce a higher return on investment.
Different types of audience
In Google Ads, you can use audience targeting to show your ads to the following types of audience:
- Demographic audience
- Affinity audience
- Custom affinity audience
- Remarketing audience
- In-marketing audience
- Seasonal audience
- Similar audience
- Layered audience
- Custom match
- Combined audience
Show ads based on your advertising goals
Depending on your advertisement goals and objectives, you can define your target audience in such a way that you maximize the effectiveness of your campaign.
For example, in Google Ads, if you are looking to increase your brand awareness, you may want to consider affinity audiences.
If you are looking to market goods or services to an audience with a certain affinity it, you can leverage custom affinity audiences.
Add audience targeting to an ad group of campaign
Google offers you the possibility to show your ads specifically to an audience based on who they are, their interests and habits.
With Audience Search, you can find audiences across all types.
It can also help you find additional audience related to your search terms.
Audience Ideas can help you select the right audience for your product
Audience Search and Audience Ideas are good ways to use the Google Ads platform to help you define and select your target audience.